Vol. 1 No. 1 (2024): JIMBIS - November 2024

Articles

• THE INFLUENCE OF CELEBRITY ENDORSEMENTS ON CONSUMER BEHAVIOUR

  Femmy Effendy

  1-10

  • PDF |  Views: 127 times |  Download : 62 times

• THE INFLUENCE OF ONLINE REVIEWS ON CONSUMER TRUST

  Femmy Effendy

  11-19

  • PDF |  Views: 162 times |  Download : 126 times